Software Built for the Way Powersports Dealerships Work
Run your entire powersports dealership from one connected system. Primus connects parts, equipment inventory, service, sales, accounting, rentals, and customer relationships, so your team can work smarter, make better decisions, and deliver a better customer experience.
Your Powersports Dealership Is Fast-Paced. Your Software Should Keep Up.
Running a powersports dealership means managing new and used units, parts, accessories, service, customers, financing-related transactions, trades, rentals, and constantly changing inventory. When your systems don’t communicate, your team spends too much time entering information, searching for answers, and managing spreadsheets.
- Parts needs accurate inventory information.
- Service needs unit and customer history.
- Sales needs inventory and customer information.
- Rental needs unit availability.
- Accounting needs accurate transactions.
- Management needs visibility across the dealership.
Inventory moves fast.
ATVs, side-by-sides, motorcycles, personal watercraft, accessories, parts, and other powersports products can move quickly. Primus gives your team visibility into what you have, where it is, what’s selling, and what’s making you money.
Seasonal demand can change everything.
Powersports dealerships can experience major swings in customer traffic and sales throughout the year. Your DMS should give your team the information and tools needed to prepare for busy seasons, manage inventory, and keep every department moving.
Service creates repeat customers.
A sale doesn’t have to be the end of the customer relationship. Connect service history, equipment information, parts, customer records, and invoicing to help your dealership stay connected with customers long after the initial purchase.
Your customers expect a seamless experience.
Today’s powersports customers want quick answers and easy interactions. Whether they are looking for a unit, checking on a service order, asking about a part, or returning for their next purchase, Primus gives your team the information they need to provide a better customer experience.
One Platform. Your Entire Dealership.
Primus connects the departments, information, and processes that keep your powersports dealership moving. Instead of relying on multiple disconnected systems, Primus gives your team one centralized source of information across the dealership.
Parts Management
Keep your parts department organized, efficient, and profitable. Manage the parts and accessories your customers need while maintaining visibility into inventory and sales.
Equipment Inventory
Know exactly what’s happening with every unit. Track powersports units from the moment they arrive at your dealership through the sale and beyond.
Service Management
Turn your service department into a connected part of the customer experience. Connect service scheduling, work orders, technicians, parts, and invoicing in one system.
Sales & CRM
Turn customer information into stronger relationships and more sales. Give your sales team the visibility they need to manage prospects, customers, opportunities, trades, and follow-ups.
Accounting & Financial Management
Connect dealership operations with your financial data. Primus helps your dealership manage the financial side of the business while keeping information connected across departments.
Rental & Fleet Management
Manage your rental operation from the same connected system. If your dealership rents powersports equipment, Primus can help you manage your rental inventory and customer transactions.
Give Every Department the Information They Need.
With Primus, information entered in one area of your dealership can be connected across the business. A customer walks into Sales looking for a new unit.
Everyone is working from the same information. That’s what an integrated dealership management system should do.
We Understand Your Business Because We Were Built Around It.
Primus isn’t generic business software adapted for dealerships. Basic Software Systems has spent more than 45 years developing solutions specifically for equipment dealerships, incorporating feedback from dealers and building tools around the way dealership teams actually work.
We understand that a powersports dealership isn’t just a sales operation. It’s thousands of moving pieces that have to work together. Primus brings them together.
Better Information. Better Decisions.
When your dealership’s information lives in one connected system, you can spend less time searching for answers and more time acting on them. Primus provides customizable reporting and dashboards designed to give dealership leaders greater visibility into their operations.
Know what’s selling.
Understand which units, parts, and products are moving.
Know what’s sitting.
Identify aging units and inventory before they become a problem.
Know what’s profitable.
See the numbers behind your equipment, parts, service, and rental operations.
Know where your inventory is.
Maintain visibility across your dealership and locations.
Know what your customers need.
Connect customer, equipment, parts, and service information.
Know what your dealership is doing.
Make decisions based on your dealership’s data, not yesterday’s spreadsheet.
Start With What You Need. Add What Comes Next.
No two dealerships operate exactly the same way. Primus offers multiple solution levels and additional modules that let you build the system around your operation.
Add the Tools Your Operation Needs.
Primus can be expanded with additional solutions designed around specific dealership needs. Your dealership can evolve without replacing your entire system.
“More than software. A partner for your dealership. Technology matters. Support matters more.”
Choosing a dealership management system isn’t just about features. It’s about having a partner who understands your business. We don’t just sell dealership software. We help dealerships run better.
What Dealers Ask Us Most.
What is powersports dealership management software?
Powersports dealership management software is a centralized system designed to help dealerships manage operations including parts, equipment inventory, service, sales, customers, accounting, rentals, and reporting.
Is Primus built specifically for powersports dealers?
Yes. Primus is designed specifically for equipment dealerships and supports the unique operational needs of dealerships across industries including powersports, outdoor power, agriculture, construction, and forestry.
Can Primus manage powersports parts and equipment inventory?
Yes. Primus provides parts inventory management and equipment inventory management, allowing dealerships to track inventory, sales, invoicing, reporting, and more from a centralized system.
Does Primus include service management?
Yes. The Enterprise and Ultimate editions include service shop and invoicing functionality, helping dealerships connect service operations with the rest of the business.
Can Primus manage new and used powersports equipment?
Yes. Primus equipment inventory management supports new and used equipment, unit history, sales tracking, trade-ins, invoicing, reporting, and equipment profitability.
Can Primus manage powersports rentals?
Yes. Primus includes rental and fleet management capabilities that can help dealerships manage rental inventory, equipment availability, rental transactions, customer information, and reporting.
Can Primus connect sales, parts, and service?
Yes. Primus is designed as an integrated dealership management system, allowing information to connect across departments so your team can work from the same customer, equipment, and transaction information.
Can Primus grow with my powersports dealership?
Yes. Primus offers multiple solution levels plus add-on capabilities, allowing dealerships to expand their system as their operational needs change.
Your Dealership Runs on Thousands of Moving Parts.
Make sure your software can keep up. Primus is the dealership management system built for equipment dealers.