Software Built for the Way Agriculture Dealerships Work
Run your entire agriculture dealership from one connected system. Primus connects parts, equipment inventory, service, sales, accounting, rentals, and customer relationships, so your team can work smarter, make better decisions, and serve customers faster.
Your Agriculture Dealership Is Complex. Your Software Should Make It Simpler.
Running an agriculture dealership means managing thousands of parts, expensive equipment, service departments, customers, vendors, and constantly changing inventory, all while keeping up with seasonal demand. When your systems don’t communicate, your team spends too much time entering information, searching for answers, and managing spreadsheets.
- Parts needs inventory information.
- Service needs equipment history.
- Sales needs customer information.
- Rental needs equipment availability.
- Accounting needs accurate transactions.
- Management needs visibility across the entire dealership.
Inventory is too important to manage with spreadsheets.
Know what equipment and parts you have, where they’re located, what’s selling, and what’s making you money, all from one centralized system.
Seasonal demand puts pressure on every department.
Planting and harvest seasons can change your dealership overnight. Your DMS should give your team the visibility and tools needed to stay ahead.
Disconnected departments slow everyone down.
Your dealership shouldn’t operate in silos.
Your customers expect more.
Today’s customers expect quick answers, accurate information, and a seamless experience. Primus gives your team the information they need without making customers wait.
One Platform. Your Entire Dealership.
Primus connects the departments, information, and processes that keep your agriculture dealership moving. Instead of relying on multiple disconnected systems, Primus gives your team one centralized source of information across the dealership.
Parts Management
Keep your parts department organized and profitable.
Equipment Inventory
Know exactly what’s happening with every unit. Track equipment from the moment it arrives at your dealership through the sale and beyond.
Service Management
Give your service department the tools to keep customers moving. Connect service scheduling, work orders, technicians, parts, and invoicing in one system.
Sales & CRM
Turn customer information into stronger relationships and more sales. Give your sales team the visibility they need to manage prospects, customers, opportunities, and follow-ups.
Accounting & Financial Management
Connect dealership operations with your financial data. Primus helps your dealership manage the financial side of the business while keeping information connected across departments.
Rental & Fleet Management
If your dealership rents equipment, Primus can help manage the entire rental operation.
Give Every Department the Information They Need.
With Primus, information entered in one area of your dealership can be connected across the business. A customer walks into Parts.
Everyone is working from the same information. That’s what an integrated dealership management system should do.
We Understand Your Business Because We Were Built Around It.
Primus isn’t generic business software adapted for dealerships. Basic Software Systems has spent more than 45 years developing solutions specifically for equipment dealerships, incorporating feedback from dealers and building tools around the way dealership teams actually work.
We understand that an agriculture dealership isn’t just a sales operation. It’s thousands of moving pieces that have to work together. Primus brings them together.
Better Information. Better Decisions.
When your dealership’s information lives in one connected system, you can spend less time searching for answers and more time acting on them. Primus provides customizable reporting and dashboards designed to give dealership leaders greater visibility into their operations. Equipment inventory management, for example, provides one-click customizable reporting for inventory performance, sales, and service insights.
Know what’s selling.
Understand which equipment and parts are moving.
Know what’s sitting.
Identify aging equipment and inventory before it becomes a problem.
Know what’s profitable.
See the numbers behind your equipment, parts, service, and rental operations.
Know where your inventory is.
Maintain visibility across your dealership and locations.
Know what your customers need.
Connect customer, equipment, parts, and service information.
Know what your dealership is doing.
Make decisions based on your data, not yesterday’s spreadsheet.
Start With What You Need. Add What Comes Next.
No two dealerships operate exactly the same way. Primus offers multiple solution levels and additional modules that let you build the system around your operation.
Add the Tools Your Operation Needs.
Primus can be expanded with additional solutions designed around specific dealership needs. Your dealership can evolve without replacing your entire system.
“More than software. A partner for your dealership. Technology matters. Support matters more.”
Choosing a dealership management system isn’t just about features. It’s about having a partner who understands your business. We don’t just sell dealership software. We help dealerships run better.
What Dealers Ask Us Most.
What is agriculture dealership management software?
A centralized system designed to help dealerships manage operations including parts, equipment inventory, service, sales, customers, accounting, rentals, and reporting.
Is Primus built specifically for agriculture equipment dealers?
Yes. Primus is designed specifically for equipment dealerships and supports the unique operational needs of dealerships across construction, agriculture, outdoor power, powersports, and forestry.
Can Primus manage parts and equipment inventory?
Yes. Primus provides parts inventory management and equipment inventory management, allowing dealerships to track inventory, sales, invoicing, reporting, and more from a centralized system.
Does Primus include service management?
Yes. The Enterprise and Ultimate editions include service shop and invoicing functionality, helping dealerships connect service operations with the rest of the business.
Can Primus manage multiple dealership departments?
Yes. Primus is designed as an integrated dealership management system, connecting functions such as parts, equipment, service, accounting, sales, customer management, and more.
Can Primus grow with my dealership?
Yes. Primus offers multiple solution levels plus add-on capabilities, allowing dealerships to expand their system as their operational needs change.
Your Dealership Runs on Thousands of Moving Parts.
Make sure your software can keep up. Primus is the dealership management system built for equipment dealers.