Software Built for the Way Outdoor Power Equipment Dealerships Work
Run your entire outdoor power equipment dealership from one connected system. Primus is a complete dealership management system built specifically for equipment dealers. From parts and equipment inventory to service, sales, accounting, rentals, and customer relationships, Primus connects your dealership so your team can work smarter, make better decisions, and serve customers faster.
Your Outdoor Power Equipment Dealership Is Busy. Your Software Should Make It Simpler.
Running an outdoor power equipment dealership means managing hundreds or thousands of parts, equipment inventory, service work, customers, manufacturers, seasonal demand, and daily transactions across multiple departments. When your systems don’t communicate, your team spends too much time entering information, searching for answers, and trying to keep everything organized.
- Parts needs accurate inventory information.
- Service needs equipment and customer history.
- Sales needs customer information and inventory availability.
- Accounting needs accurate transactions.
- Management needs visibility across the entire dealership.
Disconnected departments slow everyone down.
Your dealership shouldn’t operate in silos.
Inventory moves fast.
Mowers, handheld equipment, accessories, parts, and attachments can move quickly, especially during peak selling seasons. Primus gives your team visibility into what you have, where it is, what is selling, and what is making you money.
Seasonal demand puts pressure on every department.
Spring and summer can transform your dealership overnight. More equipment sales. More service work. More parts demand. More customers. Your DMS should help your team stay ahead of the rush instead of scrambling to keep up.
Your customers expect quick answers.
Customers want to know if a part is in stock, whether their equipment is ready, what service has been completed, or what equipment is available. Primus gives your team access to the information they need to provide faster, more accurate answers.
One Platform. Your Entire Dealership.
Primus connects the departments, information, and processes that keep your outdoor power equipment dealership moving. Instead of relying on multiple disconnected systems, Primus gives your team one centralized source of information across the dealership.
Parts Management
Keep your parts department organized, efficient, and profitable. Manage the parts that keep your customers’ equipment running.
Equipment Inventory
Know exactly what’s happening with every unit. Track equipment from the moment it arrives at your dealership through the sale and beyond.
Service Management
Keep your service department moving and your customers coming back. Connect service scheduling, work orders, technicians, parts, and invoicing in one system.
Sales & CRM
Turn customer information into stronger relationships and more sales. Give your sales team the visibility they need to manage prospects, customers, opportunities, and follow-ups.
Accounting & Financial Management
Connect dealership operations with your financial data. Primus helps your dealership manage the financial side of the business while keeping information connected across departments.
Rental & Fleet Management
If you rent outdoor power equipment, manage your rental operation from the same connected system.
Give Every Department the Information They Need.
With Primus, information entered in one area of your dealership can be connected across the business. A customer calls about a mower.
Everyone is working from the same information. That’s what an integrated dealership management system should do.
We Understand Your Business Because We Were Built Around It.
Primus isn’t generic business software adapted for dealerships. Basic Software Systems has spent more than 45 years developing solutions specifically for equipment dealerships, incorporating feedback from dealers and building tools around the way dealership teams actually work.
We understand that an outdoor power equipment dealership isn’t just a sales operation. It’s thousands of moving pieces that have to work together. Primus brings them together.
Better Information. Better Decisions.
When your dealership’s information lives in one connected system, you can spend less time searching for answers and more time acting on them. Primus provides customizable reporting and dashboards designed to give dealership leaders greater visibility into their operations.
Know what’s selling.
Understand which equipment, parts, and products are moving.
Know what’s sitting.
Identify aging inventory before it becomes a problem.
Know what’s profitable.
See the numbers behind your equipment, parts, and service operations.
Know where your inventory is.
Keep visibility across your dealership and locations.
Know what your customers need.
Connect customer, equipment, parts, and service information.
Know what your dealership is doing.
Make decisions based on your dealership’s data, not yesterday’s spreadsheet.
Start With What You Need. Add What Comes Next.
No two dealerships operate exactly the same way. That’s why Primus offers multiple solution levels and additional modules that allow dealerships to build the system around their operation.
Add the Tools Your Operation Needs.
Primus can be expanded with additional solutions designed around specific dealership needs. Your dealership can evolve without replacing your entire system.
“More than software. A partner for your dealership. Technology matters. Support matters more.”
Choosing a dealership management system isn’t just about features. It’s about having a partner who understands your business. We don’t just sell dealership software. We help dealerships run better.
What Dealers Ask Us Most.
What is outdoor power equipment dealership management software?
Outdoor power equipment dealership management software is a centralized system designed to help dealerships manage operations including parts, equipment inventory, service, sales, customers, accounting, rentals, and reporting.
Is Primus built specifically for outdoor power equipment dealers?
Yes. Primus is designed specifically for equipment dealerships and supports the unique operational needs of dealerships across industries including outdoor power, agriculture, construction, powersports, and forestry.
Can Primus manage parts and equipment inventory?
Yes. Primus provides parts inventory management and equipment inventory management, allowing dealerships to track inventory, sales, invoicing, reporting, and more from a centralized system.
Does Primus include service management?
Yes. The Enterprise and Ultimate editions include service shop and invoicing functionality, helping dealerships connect service operations with the rest of the business.
Can Primus manage multiple dealership departments?
Yes. Primus is designed as an integrated dealership management system, connecting functions such as parts, equipment, service, accounting, sales, customer management, and more.
Can Primus help manage seasonal demand?
Primus gives dealerships connected information across parts, equipment, service, sales, and customers, helping dealership teams maintain visibility as business volume changes throughout the year.
Can Primus grow with my dealership?
Yes. Primus offers multiple solution levels plus add-on capabilities, allowing dealerships to expand their system as their operational needs change.
Your Dealership Runs on Thousands of Moving Parts.
Make sure your software can keep up. Primus is the dealership management system built for equipment dealers.