July 11, 2014 3 min read

How Valuable Are Your Customers?
Primus
HOW VALUABLE ARE YOUR CUSTOMERS? 
It is hard to place a value on the support your customers bring to your dealership.  We have to look at the facts…without them we are nothing.  Without customers to supply goods and services for us, we cannot stay in business. That should make it perfectly clear to us how very important they should be. True Customer Service involves work and investment for a successful return.

Our goal is to invest in you by offering you the best possible tools so you can serve your customers to the very best of your ability. Today “Customer Service” can make the difference whether or not a customer will come back to see you or go down the road to see another dealer who is advertising a special.  Once you have your customer’s confidence and they know you will take care of their needs you have built a trusting relationship.  They find that every time they come in your door, call you by phone, or visit your website that you are there to serve them so they will choose to shop with you rather than go down the road and deal with someone that they do not know or have a relationship with because they trust you.

Use the tools that Basic Software Systems offers to follow up on your customers, recognize those that are your best customers, set notices that will indicate their birthdays, anniversaries,  or number of years that they have been your customer. Remind them when it is time to service their equipment, send them marketing on items you know they are interested in.   They will remember your dealership and your staff because you have taken the time to remember them.  When they have a need, it will be YOUR dealership that they turn to for help.

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