Proactive Support

How Proactive Development and Support Helps Us Continuously Improve


At Basic, we’re in the business of customer service. Our holistic business system, Primus, is designed to make dealerships run more smoothly so you, in turn, can serve your customers more efficiently and effectively. That’s why we strive to continuously improve our software, allowing us to stay ahead of any issues that may arise. We’re committed to excellence and to helping your business achieve high performance. 

When it comes to targeting and eliminating potential challenges, your feedback is critical. We strive to work alongside you, troubleshooting and solving problems from the earliest planning phases to long past implementation. Every piece of feedback from a customer is a valuable data point, allowing us to identify issues that could become problematic for all our customers and implement solutions that will improve efficiencies for everyone. 

Our goal is to make system integration as simple and painless as possible. But we also understand that learning new software can be challenging. Our expert team is on call to provide guidance every step of the way. We’re working to ensure that the Primus implementation process is agile, so we can easily expedite adjustments and make updates 24-7. 

When you partner with us, you are partnering with a team of experts who continuously learn with you, leveraging your insights to make Primus a more powerful tool for all our customers. 

If you’re interested in learning how Primus can make it easier for you to run your business, even if you’re constantly on the go, visit our website. Here you can explore all the benefits of this holistic business system, including real-time data reporting, inventory updates, order processing, invoicing, and more. We can’t wait to hear from you!

Contact Us

During our normal business hours (7:30am - 5:30pm CT), our highly qualified team is available to assist you with any questions you may have.