Finding the Courage to Continue


On perseverance, South African leader Nelson Mandela once famously said, “It always seems impossible until it is done.” He, of course, was speaking about the decades he spent fighting to end Apartheid in his homeland. But his wise sentiment applies to nearly any pursuit. Running a marathon might seem impossible until you cross the finish line. Sending a man to the moon was probably quite daunting until Neil Armstrong took his first steps on that rocky lunar landscape. Even something as relatively minor as overhauling the software system at your dealership may seem like an overwhelming task until you’ve been up and running for a few years. 

The truth is that many difficult tasks are never truly finished. That’s where another popular quote from Winston Churchill comes into play. “Success is not final; failure is not fatal. It is the courage to continue that counts.” Building and maintaining a thriving dealership requires ongoing dedication and continuous improvement. Those who stay successful over the years learn how to grow and adapt, and when times get tough, press on.

2022 has been a year filled with unpredictable ups and down for many of us. At Basic, we remain optimistic. Over the past few years, we’ve developed a superior product in Primus, our holistic software system that makes it easy for customers to do business anywhere. We take great pride in our company and employees, and we’re so grateful for every one of our clients. We exist to make your dealerships run more efficiently, so you can spend more time doing the things you love. 

Our hope for 2023 is that you remain optimistic and know you have our support through the inevitable ups and downs. We can do great things together, and we know it’s going to be a great new year. If you’re interested in learning more about all the exciting benefits of a partnership with Basic, connect with one of our reps today. They can’t wait to help you plan your exciting future!

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