“It’s great to work with reliable people who are always there to listen and support.”
Kerri P. – Troy, TN
At Basic, we believe great software is only half the story. The other half—the part that keeps our customers coming back year after year—is the people behind it.
Kerri’s words capture something we take to heart: being reliable isn’t just about fixing problems quickly or answering calls promptly (though we do that, too). It’s about building relationships rooted in empathy—listening, understanding, and showing up when our partners need us most.
Reliability You Can Feel
In the equipment business, downtime is costly. A service call or parts order delayed by even a few hours can make all the difference. That’s why our team strives to be more than responsive—we aim to be reliable. When someone from Basic picks up the phone, our customers know they’re talking to someone who understands their business, their systems, and their goals.
Reliability at Basic isn’t an abstract concept—it’s the quiet confidence that comes from knowing there’s a person on the other end who genuinely cares about your success.
Empathy: The Secret Ingredient
Technology can be complicated, but empathy makes it approachable. Every member of our support and development teams knows that listening comes before solving. It’s about hearing what the customer is saying—and sometimes, what they’re not.
Whether it’s helping a dealership streamline its workflow or troubleshooting a system hiccup in the middle of a busy day, empathy guides our response. We don’t just fix software; we help people feel supported and understood.
People Make the Difference
For us, that’s the real “secret sauce.” It’s not a feature list or a line of code—it’s the people who stand behind it all.
At Basic, we’re proud of the trust we’ve built with dealerships over the past 46 years. Because when it comes down to it, the most reliable system in the world is only as strong as the people who support it.