Managing an equipment rental operation requires more than spreadsheets and disconnected systems. Dealers need real-time visibility, accurate billing, preventive maintenance tracking, and reporting that supports growth. That’s where rental management software for dealers becomes essential.
Primus is a cloud-based dealership management system (DMS) designed specifically for equipment dealers. Its integrated Rental module gives dealers the tools needed to operate faster, smarter, and with complete confidence across departments.
Why Rental Management Software Matters for Equipment Dealers
Rental operations touch nearly every department, sales, service, parts, and accounting. Without a centralized ERP system, dealers face challenges like double booking, billing errors, equipment downtime, and poor visibility into asset performance.
Rental management software for equipment dealers solves these challenges by:
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Centralizing rental inventory and contracts
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Connecting rental activity to financials
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Improving utilization and ROI
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Reducing downtime through preventive maintenance
Core Features of Primus Rental Management Software for Dealers
The Primus Rental module provides everything dealers need to manage rentals efficiently and profitably.
Real-Time Rental Inventory Visibility
Know exactly what equipment is available, reserved, or out on rent—instantly. With real-time visibility, staff can respond quickly to customers and prevent scheduling conflicts.
Interactive Rental Reservation Timeline
The visual reservation timeline allows teams to schedule, adjust, and manage upcoming rentals with ease, helping maximize fleet utilization.
Flexible Rental Contracts and Billing
From simple rental estimates to complex multi-cycle billing agreements, Primus supports flexible contract structures. Automated cycle billing and best-rate calculations ensure accuracy and consistency.
Mobile Signature Capture
Finalize rental contracts anywhere with mobile signature capture—speeding up the rental process and improving customer convenience.
Equipment Rental Analysis Dashboards
Built-in dashboards highlight:
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Top-performing rental models
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Most profitable stock numbers
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Utilization trends across the fleet
These insights help dealers make informed decisions about fleet investments and pricing strategies.
How Rental Management Software Improves Cross-Department Visibility
Primus is a unified, cloud-based ERP system, meaning rental data is shared seamlessly across departments.
Centralized Equipment Records
All rental contracts, usage history, and service records live in one system, accessible by sales, service, parts, and accounting.
Integrated Financials
Rental billing, fees, and cycles flow directly into accounting, giving leadership real-time financial visibility without duplicate data entry.
Improved Service and Parts Coordination
Service teams can see rental schedules and maintenance history, while parts teams track inventory tied directly to rental units, reducing delays and improving uptime.
This connected approach eliminates silos and ensures every department works with accurate, up-to-date information.
Preventive Maintenance Made Easy with Rental Management Software
One of the biggest advantages of rental management software for equipment dealers is preventive maintenance visibility.
Track Service History by Rental Unit
Primus stores major and minor service dates, usage codes, and repair history directly on each rental unit record.
Reduce Downtime and Unexpected Repairs
With maintenance data tied to usage and rental activity, dealers can schedule service proactively, keeping equipment rental-ready and minimizing breakdowns.
Improve Asset Utilization and ROI
By monitoring utilization and service patterns, equipment dealers can identify underperforming assets, optimize fleet size, and extend equipment life.
Rental Reporting and Analytics Built for Dealers
Primus provides powerful reporting tools that give dealers clarity and control over their rental operations.
Key Rental Reports Include:
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Equipment Rental Analysis dashboards
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Utilization and profitability reports
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Real-time rental financial reporting
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Customizable and exportable report layouts
These tools empower dealers to optimize operations, improve margins, and plan for growth with confidence.
Why Dealers Choose Primus Rental Management Software
Primus isn’t just rental software, it’s a fully integrated dealership management system designed for equipment dealers. By unifying rentals with sales, service, parts, and accounting, Primus helps dealers operate more efficiently, reduce risk, and scale their rental business.
If you’re evaluating rental management software for dealers, Primus delivers the visibility, control, and insights needed to build a profitable, well-managed rental operation.
Interested in a demo? Fill out the form here!