Customer Spotlight: Abell & Son Trusts Primus to Keep Southwest Louisiana Running

23 Jul 2026 • 2 min read

abell-and-son-louisiana

When Ryan Abell talks about equipment tracking, he means business. As part of the team at Abell & Son, which operates three locations across southwest Louisiana, Ryan spends a lot of his day making sure equipment is accounted for, moving, and where it needs to be. Five years ago, that job got a whole lot easier.

Making the Switch

Abell & Son made the move to BASIC and the Primus dealership management system about five years ago, and according to Ryan, it’s been a smooth ride ever since.

“The live system is easy to work with,” Ryan said. “It’s very helpful, especially with equipment tracking, which is what I do a lot of.”

For a multi-location dealership, that kind of real-time visibility isn’t a nice-to-have, it’s the difference between knowing exactly where your inventory stands and chasing down answers across three separate operations.

A Partnership Built to Last

Beyond the software itself, Ryan points to the people behind it as a big part of why Abell & Son has stuck with Primus.

“The team at BASIC has been super helpful,” he said. “Couldn’t ask for a greater team to work with, and we look forward to continuing this partnership for a lot of years to come.”

Why It Matters

Stories like Abell & Son’s are exactly why dealerships across the region trust Primus to run their day-to-day operations. Reliable equipment tracking, an easy-to-use live system, and a support team that actually shows up, that’s the kind of partnership that keeps a three-location operation running smoothly year after year.

Interested in seeing what Primus can do for your dealership? Schedule a free demo today.

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