Basic Software Systems has been partnering with equipment dealers for decades, and that commitment continues to grow. Recently, we unveiled a new logo and a complete website overhaul—a brand refresh designed to reflect who we are today and where we’re headed.
The identity update expands on our previous logo, carrying forward elements that represent our history while introducing a modern flair that signals growth and forward momentum. It’s a design that honors where we’ve been while reflecting the innovative, dealer-focused solutions we continue to build.
The new website makes it easier than ever for dealers to understand the value of Primus, our ERP system. With clearer messaging and streamlined content, the site highlights how Primus helps dealerships operate more efficiently, deliver better customer service, and position themselves for long-term growth. Explore the new site to see how Primus can benefit your dealership.
As Paula McGuire, our President & CEO, shared:
“At Basic Software Systems, our commitment to equipment dealers goes beyond technology — it’s about empowering their success through meaningful relationships and forward-thinking innovation. This brand refresh and new website reflect our evolution, our values, and our vision for the future. We’re proud to deliver a modern experience that better connects our customers with the tools, support, and cutting-edge solutions they deserve.”
We’re proud of this milestone and excited for what’s ahead. Discover our refreshed brand and explore how Basic Software Systems is continuing to evolve to serve equipment dealers across the country.